Marketing in a multicultural world/ 
ethnicity nationalism and cultural identity/  edited by Janeen Arnold Costa, Gary J. Bamossy 
 - Thousand Oaks,Calif.;  Sage,;  c1995 
 - ix, 341 p.:  ill.;  20 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0803953283  $ 52.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects<br/>Communication in marketing--Social aspects<br/>Consumer behavior--Cross - cultrual studies
<br/><br/><label>Dewey Class. No.: </label>658.8348