TY  - BOOK
AU  - Agarwal,P.K.
TI  - Advertising management: an Indian perspective
SN  - 2175561092
U1  - 659.10954 
PY  - 1998///
CY  - Meerut
PB  - Pragati Prakashan
KW  - Advertising
KW  - India
KW  - Advertising, Industrial
KW  - Management
N1  - Includes index
ER  -