Agarwal,  P.K. <br/><br/>
Advertising management:  an Indian perspective/ 
P.K. Agarwal 
 - Meerut:  Pragati Prakashan,  1998 
 - 598 p.:  ill.;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>2175561092  Rs. 175.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--India<br/>Advertising, Industrial--India<br/>Advertising--Management--India
<br/><br/><label>Dewey Class. No.: </label>659.10954