TY  - BOOK
AU  - Sandage,C.H.
AU  - Fryberger,Vernon
TI  - The role of advertising: a book of readings
U1  - 659.1082 
PY  - 1960///
CY  - Illinois
PB  - Richard D. Irwin
KW  - Advertising
KW  - Social aspects
KW  - Economic aspects
KW  - Public relations
ER  -