TY  - BOOK
AU  - Aaker,David A.
AU  - Myers,John G.
TI  - Adversting management
SN  - 0876926227
U1  - 659.1 
PY  - 1989///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Management
KW  - Communication in marketing
KW  - Media buying service
N1  - Includes index
ER  -