Aaker, David A. <br/><br/>
Adversting management / 
David A. Aaker and John G. Myers 
 - 3rd ed. 
 - New Delhi:  Prentice-Hall of India,  1989 
 - xii, 564 p.:  ill;  21 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0876926227  Rs. 69.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management<br/>Communication in marketing<br/>Media buying service
<br/><br/><label>Dewey Class. No.: </label>659.1