Aaker, David A <br/><br/>
Adversting management/ 
David A Aaker and john G Myers 
 - 2nd ed. 
 - New Delhi:  Prentice - Half of India,  1983 
 - xiii, 560 p.:  ill;  23 cm. 
 - Prentice hall International series in management .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0876922361  Rs. 45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management<br/>Communication in marketing<br/>Media buying service
<br/><br/><label>Dewey Class. No.: </label>659.1