Pradhan, N.S. Elements of Salemanship and publicity/ N.S. Pradhan, Dr. M.N. Jakate and M.V. Mali - 5th ed. - Allahabad: Kitab Mahal, 1973 - 359 p.; 21 cm. ISBN: Rs. 10.00 Subjects--Topical Terms: SellingAdvertising Dewey Class. No.: 658.85