TY  - BOOK
AU  - Agarwal,P.K
TI  - Principle of modern and application
SN  - 8175561084
U1  - 659.1 
PY  - 1998///
CY  - Meerut
PB  - Pragati Prakashan
KW  - Advertising
KW  - Public relation
KW  - Sales promation
KW  - Industrial publicity
N1  - Includes index
ER  -