Agarwal,P.K Principle of modern and application/ P.K Agarwal - Meerut: Pragati Prakashan, 1998 - 534 p.; 24 cm. Includes index ISBN: 8175561084 Rs 175.00 Subjects--Topical Terms: AdvertisingPublic relationSales promationIndustrial publicity Dewey Class. No.: 659.1