Pradhan, N.S. Elements of salesmanship and publicity/ N.S. Pradhan, M.N. Jakate and M.V. Mali; revised by Prof. R.N. Paropkari - 3rd ed. - Allahabad: Kitab Mahal, 1965 - 298 p.; charts, forms 23 cm. ISBN: Rs. 7.00 Subjects--Topical Terms: SellingAdvertising Dewey Class. No.: 658.85