TY  - BOOK
AU  - Balderman,Bobbi
TI  - Buying creative services
SN  - 0844234974
U1  - 659.10297 
PY  - 1996///
CY  - Illinois
PB  - NTC Business Books
KW  - Advertising media planning
KW  - Cost effectiveness
KW  - Advertising layout and typography
N1  - Includes index
ER  -