Balderman, Bobbi <br/><br/>
Buying creative services/ 
Bobbi Balderman 
 - Illinois:  NTC Business Books,  c1996 
 - vii, 238 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0844234974  $ 39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--Cost effectiveness<br/>Advertising layout and typography--Cost effectiveness
<br/><br/><label>Dewey Class. No.: </label>659.10297