TY  - BOOK
AU  - Dennison,Dell
TI  - The advertising handbook for small  business
SN  - 8172247400
U1  - 659.102 
PY  - 1999///
CY  - Mumbai
PB  - Jaico Pub.
KW  - Advertising
KW  - Handbooks, manuals, etc
KW  - Advertising, Direct-mail
KW  - Industrial publicity
ER  -