TY  - BOOK
AU  - Lund,Philip R.
TI  - Compelling selling: a framework for persuasion
SN  - 333155724
U1  - 658.85 
PY  - 1974///
CY  - London
PB  - Macmillan
KW  - Selling
KW  - Sales promotion
KW  - Competitions
N1  - Includes index
ER  -