Lund, Philip R. <br/><br/>
Compelling selling:  a framework for persuasion/ 
Philip R. Lund 
 - London:  Macmillan,  1974 
 - xiii, 205 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>333155724  £ 3.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Sales promotion<br/>Selling--Competitions
<br/><br/><label>Dewey Class. No.: </label>658.85