TY  - BOOK
AU  - Martineau,Pierre
TI  - Motivation in advertising: motives that make people buy
U1  - 659.10115 
PY  - 1957///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Selling
KW  - Psychological aspects
KW  - Motivation research (Mareting)
N1  - Includes index; Bibliography: p. 203-206
ER  -