Martineau, Pierre <br/><br/>
Motivation in advertising:  motives that make people buy/ 
Piere Martineau 
 - New York:  McGraw-Hill,  c1957 
 - xiii, 210 p.:  plates;  23 cm. 
 - Mc Graw - Hill series in advertising and selling .
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 203-206 
<br/><br/><label>ISBN: </label> £ 11.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Selling<br/>Advertising--Psychological aspects<br/>Motivation research (Mareting)
<br/><br/><label>Dewey Class. No.: </label>659.10115