Ivey, Paul W. Successful salesmanship/ Paul W. Ivey and Walter Horvath; revised by Wayland A. Tonning - 4th ed. - New Jersey: Prentice-Hall, 1961 - viii, 454 p.; 23 cm. Includes index ISBN: $ 9.95 Subjects--Topical Terms: Sales personnelSellingSales promotion Dewey Class. No.: 658.85