TY  - BOOK
AU  - Wiseman,Mark
TI  - The new anatomy of advertising: applying scientific method to the solution of advertising problems
U1  - 659.1 
PY  - 1959///
CY  - New York
PB  - Harper and Brothers
KW  - Advertising
KW  - Creative ability in business
KW  - Industrial publicity
N1  - Includes index
ER  -