Wiseman, Mark <br/><br/>
The new anatomy of advertising:  applying scientific method to the solution of advertising problems/ 
Mark Wiseman 
 - New York:  Harper and Brothers ,  c1959 
 - xx, 265 p.;  21 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 5.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Creative ability in business<br/>Industrial publicity
<br/><br/><label>Dewey Class. No.: </label>659.1