TY  - BOOK
AU  - Hattwick,Melvin S.
AU  - Schoenke,Bob
TI  - The new psychology of selling
U1  - 658.85 
PY  - 1960///
CY  - New York
PB  - McGraw-Hill
KW  - Selling
KW  - Psychological aspects
KW  - Sales promotion
N1  - Includes index
ER  -