Starch, Daniel <br/><br/>
Measuring advertising reader ship and results/ 
Daniel Starch 
 - New York:  McGraw-Hill,  c1960 
 - xi, 270 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 8.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Industrial publicity<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1