TY  - BOOK
AU  - Sloan,Clifford Alexander
AU  - Mooney,James David
TI  - Advertising the technical product: Clifford Alexander Sloan and James David Mooney
U1  - 659.1 
PY  - 1920///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Industrial publisity
KW  - Advertising departments
KW  - Communication in marketing
N1  - Includes index; Bibliography: p. 349-358
ER  -