Sloan, Clifford Alexander <br/><br/>
Advertising the technical product:  Clifford Alexander Sloan and James David Mooney 

 - New York:  McGraw-Hill,  c1920 
 - x, 365 p.:  ill.;  23 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 349-358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Industrial publisity<br/>Advertising departments<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1