TY  - BOOK
AU  - Sandage,C.H.
AU  - FRyburger,Vernon
TI  - Advertising theory and practice
U1  - 659.1 
PY  - 1978///
CY  - Bombay
PB  - D.B. Taraporevala Sons
KW  - Advertising
KW  - Research
KW  - Advertising media planning
KW  - Advertising agencies
KW  - Advertising department
ER  -