Sandage, C.H. <br/><br/>
Advertising theory and practice/ 
C.H. Sandage and Vernon Fryburger 
 - Bombay:  D.B. Taraporevala Sons,  1978 
 - xiii, 703 p.:  ill.;  23 cm. 
<br/><br/><label>ISBN: </label> Rs. 70.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Research<br/>Advertising media planning<br/>Advertising agencies<br/>Advertising department
<br/><br/><label>Dewey Class. No.: </label>659.1