TY  - BOOK
AU  - Sandage,C.H.
AU  - FRyburger,Vernon
TI  - Advertising theory and practice
U1  - 659.1 
PY  - 1963///
CY  - Illinois
PB  - Richard D. Irwin
KW  - Advertising
KW  - Advertisers
KW  - Advertising media planning
KW  - Public relations
N1  - Includes index
ER  -