Sandage, C.H. <br/><br/>
Advertising theory and practice/ 
C.H. Sandage and Vernon Fryburger 
 - 6th ed. 
 - Illinois:  Richard D. Irwin,  1963 
 - xi, 663 p.:  ill.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 167.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertisers<br/>Advertising media planning<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.1