TY  - BOOK
AU  - Ring,Jim
TI  - Advertising on trial: managing your agency for effective results
SN  - 0273039709
U1  - 659.1 
PY  - 1993///
CY  - London
PB  - Financial Times
KW  - Advertising
KW  - Advertising agencies
KW  - Advertising media planning
N1  - Includes index
ER  -