TY  - BOOK
AU  - Hart,Norman
TI  - The Practice of advertising
SN  - 0750622393
U1  - 659.1 
PY  - 1995///
CY  - Oxford
PB  - Bulterworth Heinemann
KW  - Advertising
KW  - Communication in marketing
KW  - Advertising agencies
KW  - Advertising media planning
N1  - Includes index
ER  -