The Practice of advertising/ 
edited by Norman Hart 
 - 4th ed. 
 - Oxford:  Bulterworth Heinemann,  1995 
 - xxii, 287 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0750622393  £ 18.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Advertising agencies<br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.1