TY  - BOOK
AU  - Norris,James S.
TI  - Advertising
SN  - 0876924798
U1  - 659.1 
PY  - 1987///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Advertising media planning
KW  - Advertising agencies
KW  - Public relations
N1  - Includes index
ER  -