TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural marketing: targeting the non-urban consumer
SN  - 8178290502
U1  - 658.8700954 
PY  - 2002///
CY  - New Delhi
PB  - Response Books
KW  - Retail trade
KW  - India
KW  - Marketing
KW  - Consumer behavior
N1  - Bibliography: p. 191-196
ER  -