Velayudhan, Sanal Kumar <br/><br/>
Rural marketing:  targeting the non-urban consumer/ 
Sanal Kumar Velayudhan 
 - New Delhi:  Response Books,  2002 
 - 196 p.;  22 cm. 
<br/><br/>Bibliography: p. 191-196 
<br/><br/><label>ISBN: </label>8178290502  Rs. 395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--India<br/>Marketing--India<br/>Consumer behavior--India
<br/><br/><label>Dewey Class. No.: </label>658.8700954