TY  - BOOK
AU  - Ind,Nicholas
TI  - Great advertising companies: how they achieve both creative and business objectives
SN  - 0749405368
U1  - 659.113 
PY  - 1993///
CY  - London
PB  - Kogan Page
KW  - Advertising campaigns
KW  - Advertising
KW  - Market surveys
N1  - Includes index
ER  -