TY  - BOOK
AU  - Forker,Olan D.
AU  - Ward,Ronald W.
TI  - Commodity advertising: the economics and measurement of generic programs
SN  - 002910405X
U1  - 659.113 
PY  - 1993///
CY  - New York
PB  - Lexington Books
KW  - Advertising
KW  - United States
KW  - Generic products
KW  - Brand name products
KW  - Road
KW  - Case studies
N1  - Includes index; Bibliography: p. 279-285
ER  -