TY  - BOOK
AU  - Schyberger,Bo W: Son
TI  - Methods of readership research
U1  - 659.1127 
PY  - 0000///[19-?]
CY  - Lund
PB  - Lund Business Studies
KW  - Advertising
KW  - Research
KW  - Public relations
KW  - Readership surveys
KW  - Methodology
KW  - Machine
ER  -