Schyberger, Bo W: Son  1927- <br/><br/>
Methods of readership research/ 
Bo W: Son Schyberger 
 - Lund:  Lund Business Studies,  [19-?] 
 - 266 p.;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Research<br/>Public relations<br/>Readership surveys--Methodology<br/>Machine
<br/><br/><label>Dewey Class. No.: </label>659.1127