TY  - BOOK
AU  - Messner,Fredrick R.
AU  - Harper,Marion
TI  - Industrial advertising: planning, creating, evaluating and merchandising it more effectively
U1  - 659.1 
PY  - 1963///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising, Industrial
KW  - Industrial marketing
KW  - Advertising media planning
KW  - Advertising copy
N1  - Includes index
ER  -