Messner, Fredrick R. <br/><br/>
Industrial advertising:  planning, creating, evaluating and merchandising it more effectively/ 
Fredrick R. Messner, Marion Harper 
 - New York:  McGraw-Hill,  c1963 
 - xxii, 314 p.;  23 cm. 
 - Mc Graw - Hill series in marketing and advertising .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 8.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Industrial<br/>Industrial marketing<br/>Advertising media planning<br/>Advertising copy
<br/><br/><label>Dewey Class. No.: </label>659.1