TY  - BOOK
AU  - Lowndes,Douglas
TI  - Marketing:: the uses of advertising
SN  - 080069342
U1  - 659.1 
PY  - 1969///
CY  - Oxford
PB  - Pergamon Press
KW  - Advertising
KW  - Communication in marketing
KW  - Advertisers
KW  - Advertising agencies
KW  - Advertising media planning
N1  - Includes index
ER  -