Lowndes, Douglas <br/><br/>
Marketing::  the uses of advertising/ 
Douglas Lowndes 
 - Oxford:  Pergamon Press,  1969 
 - xi, 140 p.;  20 cm. 
 - The common wealth and international library; Essentials of marketing .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>080069342 080069355 (hard )  $ 19.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Advertisers<br/>Advertising agencies<br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.1