TY  - BOOK
AU  - Leymore,Varda Langholz
TI  - Hidden myth:: structure and symbolism in advertising
SN  - 0435825186
U1  - 659.1 
PY  - 1975///
CY  - London
PB  - Heinemann
KW  - Advertising
KW  - Advertising media planning
KW  - Public relations
N1  - Includes index
ER  -