TY  - BOOK
AU  - Jefkins,F.W.
TI  - Copywriting and its presentation: a guide to advertisement and sales letter writing
U1  - 659.13 
PY  - 1958///
CY  - London
PB  - Crosby Lockwood
KW  - Advertising copy
KW  - Authorship
N1  - Includes index
ER  -