TY  - BOOK
AU  - Fletcher,Winston
TI  - How to capture the advertising high ground
SN  - 0712660070
U1  - 659.13 
PY  - 1994///
CY  - London
PB  - Century Business
KW  - Advertising
KW  - Advertising copy
KW  - Communication in marketing
KW  - Public relations
N1  - Includes index
ER  -