Fletcher, Winston <br/><br/>
How to capture the advertising high ground/ 
Winston Fletcher 
 - London:  Century Business,  c1994 
 - 229 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0712660070  £ 10.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising copy<br/>Communication in marketing<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.13