Rachman, David J.
Retail strategy and structure a management approach/
David J. Rachman
- Englewood Cliffs, New Jersey: Prentice-Hall, c1969
- xvii, 396 p.; 24 cm.
Includes index
Bibliography: p. 382-386
$ 8.50
Retail trade--Management
Market segmentation
Pricing
Consumer behavior
658.87