TY  - BOOK
AU  - Werkman,Casper J.
TI  - Trademarks: their creation, psychology and perception
SN  - 0582440084
U1  - 659.12 
PY  - 1974///
CY  - London
PB  - Longman
KW  - Trademarks
KW  - Business names
KW  - Trade regulations
KW  - Brand name products
N1  - Includes index
ER  -