Werkman, Casper J. <br/><br/>
Trademarks:  their creation, psychology and perception/ 
Casper J. Werkman 
 - London:  Longman,  c1974 
 - xvi, 496 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0582440084  £ 16.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks<br/>Business names<br/>Trade regulations<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>659.12